Technology Consulting

Strategists who think in code

I help ambitious teams turn complex technology bets into real products — from infrastructure to launch, editorial to AI, every layer engineered for outcomes, not slideware.

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8Live domains deployed
6Products engineered
3Platforms in production
What I Do

Full-stack delivery, from infrastructure to interface

I operate across the entire technology stack — cloud, CMS, AI, and front-end — so you get a partner who owns the outcome, not just one layer.

Infrastructure & Cloud

HostGator-to-Azure migration, Cloudflare DNS, VNet segmentation, security hardening, hybrid hosting architectures.

WordPress Engineering

Custom themes, Kadence/Foxiz builds, Gutenberg block layouts, WP Job Manager, MyListing, WP-CLI automation.

AI & API Integration

Express /ask proxies, OpenAI pipelines, Gemini image generation, recruiter introduction engines, multi-provider routing.

Editorial & Community Platforms

Digital magazine builds, diaspora media, reputation directories, job boards with live feed APIs.

Case Studies

Products built, not pitched

Each project below was delivered end-to-end — architecture, build, content, and launch. Click through for the full story.

Nay-Na
Editorial
የ
nay-na.com

Nay-Na — Diaspora Women’s Magazine

Digital magazine and community platform for Eritrean diaspora women. Editorial, satire, music, beauty, and finance — curated, not generated.

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MyRecruiter
Directory
myrecruiter.co.uk

MyRecruiter — Reputation Directory

Healthgrades-inspired recruiter reputation platform. Core thesis: reputation follows the recruiter, not the agency.

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Recruit2Recruit
Job Board
recruit2recruit.net

Recruit2Recruit — Niche Job Board

Rec2rec and in-house TA job board for Life Sciences and Energy. WordPress with live Reed and Adzuna API feeds.

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MyRecruiter AI
AI Engine
myrecruiter-ai

Introduction Engine — AI API

Express /ask endpoint proxying to OpenAI. A separately-metered runtime that writes bespoke recruiter introductions.

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R2R.Net
Infrastructure
r2r.net

R2R.Net — Domain Foundation

Primary domain and short-link router. Parent of the addon-domain estate, email templates, and the digital anchor.

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Azure Migration
Cloud
azure-hostgator

Hybrid Cloud Migration

HostGator shared hosting to Azure VMs — security-hardened, VNet-segmented, multi-provider agent compute with roll-back safety.

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How I Work

Outcomes over outputs

Five principles that govern every engagement — from a single landing page to a multi-domain product ecosystem.

Infrastructure-firstSecure, scalable foundations before any feature work. DNS, hosting, CI/CD, secrets management.
Content-ledReal content from day one. No lorem ipsum, no demo data — seed articles, real data models, production voice.
AI-augmentedAI pipelines for generation, routing, and automation — but always with a human editorial gate.
Design-system drivenAtelier UI Protocol: strict grids, magnetic micro-interactions, text-reveal, dark-mode aware.
Ship-early, iterate-fastMVP in weeks, not months. Live feedback over internal review. Ship, measure, decide.

Got an idea that needs engineering?

I take on a small number of consulting engagements per year. If you're building something ambitious — a platform, a product, an AI pipeline — let's talk.

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Get in Touch

Ready to build?

I take on a small number of consulting engagements per year. Book a free discovery call — no slideware, no obligation, just an honest technical assessment of what you're building and whether I can help.

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